Food and Beverage in Indonesia Free Essays

Exporter Guide FOOD AND BEVERAGE IN INDONESIA Market Profile February 2012 This record is one of a progression of free data devices for exporters created by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise gives a wide scope of standard administrations and complex arrangements that help organizations through each phase of the fare procedure. For data or exhortation, telephone New Zealand Trade and Enterprise on 0800 555 888, visit www. We will compose a custom exposition test on Food and Beverage in Indonesia or then again any comparable subject just for you Request Now nzte. govt. nz, or contact your New Zealand Trade and Enterprise customer administrator. Substance 1 MARKET STRUCTURE 1. Market Overview 1. 2 1. 3 1. 4 1. 5 1. 6 2 Market Drivers Market Potential Import Trends Key Players in the Market Regulatory Sustainability 3 6 7 8 9 11 12 13 14 MARKET ENTRY AND DEVELOPMENT 2. 1 Market Entry Strategies 2. 2. 3 2. 4 2. 5 Points of Differentiation Long Term Strategic Issues for Exporters to Consider Distribution Channels Pricing 3 MARKET RESOURCES AND CONTACTS 2/Exporter Guide | Indonesia | Food and Beverage | February 2012 1 MARKET STRUCTURE Indonesia is the world’s fourth most crowded nation with a populace of 232. million out of 2010, and the biggest economy in Southeast Asia. In 2011, New Zealand’s food and refreshment sends out totalled US$468. 3 million, making Indonesia New Zealand’s eleventh biggest fare goal. I In November 2011, Indonesia gave formal warning of the fulfillment of its inward approval strategies to empow er the ASEAN †Australia †New Zealand Free Trade Agreement (AANZFTA). From 10 January 2012, AANZFTA will open up significant open doors for New Zealand organizations. The understanding will permit obligation/tax free access to more than 90 percent of New Zealand products and enterprises by 2015. I 1. 1 Market Overview In 2010 and 2011, dairy and meat items contained more than 76 percent of New Zealand’s food and refreshment fares to Indonesia (2010: US$363 million; 2011: US$381 million). In 2010, Indonesia’s dairy and meat showcase merited an expected US$2 billion. Most of the populace in Indonesia, roughly 85 percent, are Muslim and all butchered food and meat (barring pork) must have halal accreditation. iii 3/Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 1. Market by item classification Packaged food In 2010, Indonesia’s bundled food advertise was esteemed at US$19. 1 billion. The offer of motivation and guilty pleasure items (I. e. chocolates) became because of expanding luxuriousness. Nourishment and staples (I. e. rice) developed by 31 percent in 2010. Canned/safeguarded food had a high development pace of 20 percent in 2010. Indonesia: Sales of Packaged Food by Category: Value 2005-2010 out of million USD 2007 Packaged Food †Total Nutrition/staples (I. e. rice) Dried Processed Food (I. e. dessert blends, moment soup) Impulse and Indulgence Products (I. e. hocolate covered bread rolls) Bakery Dairy Noodles Baby Food Confectionery Meal Solutions (I. e. tomato glues) Sweet and Savory Snacks Oils and Fats Sauces, Dressings and Condiments Frozen Processed Food Ice Cream Canned/Preserved Food Chilled Processed Food Spreads Meal Replacement (I. e. breakfast bars) Pasta Ready Meals (I. e. moment pasta) Snack Bars Soup 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 230 68 65 15 12 4 3 2009 14,817 ,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 Source: Euromonitor International (NB: IDR/USD cash; [2007] 9141, [2008] 9699, [2009] 10389. 9, [2010] 9090. 4) 4/Exporter Guide | Indonesia | Food and Beverage | February 2012 Fresh food In 2010, the new food showcase in Indonesia had a complete volume of 48. 1 million tons, making Indonesia the fifth biggest new food advertise on the planet. During the period 20052010, request of new food expanded by 13 percent. v Indonesia: Fresh food showcase in Indonesia in million tons Starchy Roots Fruits Vegetables Fish and Seafood Meat Sugar and Sweeteners Eggs Nuts Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11,489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 Source: Euromonitor International (NB: 2011 gauges) Wineiv In 2011, the Indonesian wine advertise was worth around US$32 million (RP 275. 4 billion) and retail deals totalled 3. million liters. Wine represented just 3 percent of all out liquor deals. Lager is impressively progressively mainstream as a mixed drink. During the period 2008-2010, wine volume deals declined by 6 percent. While costs expanded, the interest from Indonesian customers with high dispensable salaries and ostracizes remained and the quantity of wine devotees in Indonesia developed. The development was affected by western culture and wine occasions, for example, wine sampling, wine suppers and classes. The wine showcase demonstrated an expansion in deals by estimation of 61 percent during the period 2008-2010. Indonesia: Wine Sales Off-exchange Value million USD Off-exchange Volume million liters 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 Source: Euromonitor International (NB: IDR/USD cash; [2006] 9159. 3, [2007] 9141, [2008] 9699, [2009] 10389. 9, [2010] 9090. 4, [2011] 8696. 1) 1. 1. 2 Market by circulation direct Mass basic food item retail In 2011, customary retailers, involving little free stores and outside business sectors, represented an expected 77 percent of the all out retail deals. vii 5/Exporter Guide | Indonesia | Food and Beverage | February 2012 In the sorted out retail area, Hypermarkets had the biggest piece of the overall industry in 2010, with US$13. 6 billion in deals, trailed by grocery stores (US$11 billion) and comfort stores/scaled down business sectors (US$5 billion). During the period 2005-2010, general store deals expanded by 112 percent, trailed by hypermarkets (109 percent) and comfort stores/smaller than usual markets (105 percent). Mass Grocery Retail Sector †Estimated Number of Outlets 2005 Total Convenience Stores/Mini-Markets Supermarkets Hypermarkets Source: Business Monitor International 2006 7,154 3,337 3,173 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798 009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 Market Drivers coming up next are seen as key drivers for the food and drink advertise in Indonesia: ? The food and drink advertise in Indonesia developed in 2010, recouping from the overall downturn. Buying intensity of center and upper salary shoppers re stored with an expansion of discretionary cashflow. Political and financial conditions balanced out and the quantity of present day retail outlets and food administration retailers developed. vi Consumers are grasping the wellbeing cognizant pattern seen all through the world, because of introduction to wellbeing training through the media. I To fulfill the expanding need of instructed and wellbeing cognizant customers, the Indonesian government has taken on activities, for example, the Merauke Integrated Food and Energy Estate venture. Through this US$5 billion undertaking, the administration hopes to deliver just about 2 million tons of rice, 2 million tons of corn, 2. 5 million tons of sugar, 937,000 tons of palm oil,167,000 huge amounts of soy beans and munching land for 64,000 cows. vii In April 2010, tax assessment on wine expanded essentially bringing about an expansion in wine costs. Roughly 45 percent of the cost paid by buyers is charge, including deals charge (VAT), extract and import charge. v While conventional markets despite everything represent most of retail deals, they face more prominent weight on piece of the overall industry as present day retail turns out to be increasingly mainstream. While the administration attempted to dishearten the fast spread of present day retail, it wasn’t effective in upholding its authoritative guidelines and current retailers expanded in numbers by utilizing counterfeit allows sometimes. iii ? ? ? ? 6/Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 3 Market Potential The general food utilization is estimate to develop by a compound yearly development rate (CAGR) of 9. 1 percent to 2015. vii Modern retail, for example, hypermarkets are anticipated to increment in numbers as urban focuses extend and request increments for comfort and included worth items (I. e. rice and noodle prepared suppers). Nonetheless, most purchasers in Indonesia remain value delicate and private name will be a well known option as it is seen as acceptable worth as opposed to modest. vii The offer of mixed refreshments is required to decrease with a CAGR of 2. 3 percent during 2010-2015. In any case, wine is conjecture to develop with a CAGR of 1. percent during 20102015 as wine is seen to be a more advantageous alternative than other mixed drinks, for example, lager. v Indonesia has a huge youth populace of around 40. 9 million, matured somewhere in the range of 15 and 24. This age bunch will in general be more westernized contrasted with the more established populace and i s anticipated to drive interest for mass market items, for example, confectionary products. vii There are open doors for items focused to improve the state of explicit medical issues. These items incorporate calcium braced milk to forestall osteoporosis, dairy milk for nursing moms, child food and items for weight and cholesterol decrease. I 1. 4 Import Trendsvii In 2010, Indonesia imported an expected US$8. 1 billion, a development of 25 percent from 2009. Indonesia is generally versatile to worldwide exchange unpredictability yet dependent on dairy and poultry imports to satisfy need. Indonesia: Food and Beverage Tra